Scandinavian children’s fashion brand picked up by John Lewis

Little Scandinavian discovered Little Duckling back in June 2010, after seeing the SS11 collection at Bubble London. Founded in 2008 by a London based Danish designer, Little Duckling quickly gained popularity in independent shops around the UK.

With a bright and playful Spring Summer 2012 collection Little Duckling is now available in John Lewis, both at their flagship London store in Oxford Street and John Lewis online
We are very excited to see a fairly new independent brand like Little Duckling being picked up by a leading UK department store. We congratulate Rosa and her team!