We are very happy to be introducing the new Swedish label, Cloo Collection. Based in Gothenburg, the founder and designer Maria Lofjärd, is inspired by the the beautiful Swedish landscape she’s surrounded by.


The clothes, in lovely organic quality and muted tones, with unusual and creative details, can only be described as perfect simplicity. Suitable for both girls and boys, these garment are made to last, to be loved and handed down to siblings and new generations. Launched Autumn 2011 this brand serves babies and toddlers up to 92cm with timeless and cool clothes.



© Cloo Collection
Popular among parents and children alike -this is the brand to watch! cloo.se