Mamaowl is a London based online shop offering a great range of organic, natural wool clothing for babies and children. In addition there’s a beautiful collection of indoor shoes as well as high quality wooden toys.
The Icelandic children’s cardigan as seen above is from super trendy danish designer Mads Nørgaard, a brand know to combine traditional knitting patterns and design with a contemporary twist. Everything is made according to slow fashion ethos, making the garments not only comfortable to wear but also ready to be handed down as it is in such a beautiful timeless design. Mads Nørgaard is not easy to find in the UK – but a whole collection is readily available from… you guessed it! Mamaowl.
Other brands to be found at Mamaowl includes Oeuf NYC, knits made ethically in Bolivia, by a self-managed community of indigenous women, in soft, luxurious baby alpaca wool which is hypoallergenic and eco-friendly.
Guðrun & Guðrun, the knitwear company known for the most famous sweater, the Sarah Lund sweater from ‘the Killing’. The hand-knitted collections are made in the homes of women’s knitters on the Faroe Islands and in Jordan and Peru as part of a women’s empowerment project and the collection is simply divine, catering for the whole family.
Danish Joha produce a large range of high quality wool and wool/silk basics. They all carry the Eu Flower label guaranteeing no harmful chemicals and pollution in the process. All are treated so they can safely be washed in the machine on gentle cycle. Joha has produced wool clothing for more than 50 years and the experience is evident in both design and quality, bot for babies and children and adults. Here are my favourite pieces of basics for women.
Mamaowl also stock a range of ethical and organic childrenswear from the likes of Popupshop, Indikidual and Poppy Rose.
You will also find the most comfortable adults and children’s organic bedlinen from CamCam. This amazing brand from Denmark also have a great selection in everything from baby changing mats, muslins and bibs to blankets and bed throws.
Then furthermore, there’s toys. Classic, beautiful, well-made toys that will last for generations. Brands include Grimm’s, Heimess, Jane Foster, By Heritage and as seen below, Ostheimer.
If you are in London Mamaowl has a showroom in Hoxton where customers can pop by to browse the gorgeous collection and check out the fantastic soft and delicate quality of the wool clothing in store.
Not in London and perhaps not even in the UK? No worries as Mamaowl is online too and they do ship worldwide – mamaowl.net
And to brighten up a rather dull Monday in December, Mamaowl has teamed up with Little Scandinavian in today’s window in the Advent Calendar – giving away one fantastic cardigan from Mads Nøregaard. Enter here.