Soft Gallery launches their collection ‘Magic Parade’ for Spring Summer 2016 today – and you can see a preview here on Little Scandinavian! Poetic prints, hand embroideries and delightful all over prints invites themselves on soft cotton for a relaxed and playful Summer look.
Soft Gallery’s designer duo, Tine Holt Møller and Barbara Hvidt, is presenting lots of news for SS16;
The SS16 collection is no exception; Soft Gallery once again successfully merge fashion and art together in an inspiring clothing gallery.
Divided in three themes, the collection includes The Magic Parade featuring the Circus Parade with prints, embroideries and splashes of paint.
Then there’s the Beach and Surf Parade, with swimwear and T-shirts for cool summer dudes and crisp chinos and shirts for a more preppy look.
And finally, the Animal Parade, a sanctuary to a multitude of different animals and birds: flamingos, bubblegum horses, glittering butterflies, a clownish cheetah, an adorned giraffe, a sunny wolf and a winning bear.
7 artists, 7 denim jackets is a new limited collection among the SS16 highlights – a project where 7 artists are commissioned to create 7 unique denim canvases. “Paint, stitches, embroideries. All handmade from the heart – exclusive, distinct and beautiful”.
The brand is also launching an exclusive line. Called “Athletic by Soft Gallery”, it consists of fashion sportswear “inspiring movement in lively hearts and minds, encouraging creativity and playfulness”.
In addition to that, Soft Gallery teams up with the design and brand agency e-Type to create cool prints tees and sweatshirts.
The Magic Parade art and illustrations are from a team of talented artists; Malene Hvidt, then Marie Lisborg, Kitt Stuart Schwenn, Pretty Little Thieves, Robert Farkas, Antonie Roeper, Mia Overgaard, Sine Jensen, Balázs Solti, Sandra Dieckmann and Helena Frank.
But before we embrace Summer… we are also very excited about and look forward to seeing Soft Gallery presenting AW16 at CIFF kids in Copenhagen 3 to 5 February.
With the brands collaboration with new artists every season, each new collection is like a new canvas which has been exposed to creative minds, making the design so fresh and interesting. Follow the brand and shop their latest collection at softgallery.dk