Dreamy 70’s inspired kidswear by MarMar Copenhagen for SS16

by Scandinavian mum

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MarMar Copenhagen designs beautiful children’s wear, Scandinavian simplicity with an eclectic touch. The Summer the Danish designer will take us back to the 70’s and revisit a dreamy summer day from our childhood, with this collection of highly wearable and stylish apparel for our little ones.

Marlene Anine Holmboe, the designer behind the brand, really has a fresh approach to kidswear. But no wonder with a degree degree from The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation – and numerous of years working as a designer for other kidswear labels before she started MarMar in 2007.

Her charming design is characterised by delightful contrasts and intriguing details. The entire collection is a mix and match with prints, patterns and fabrics that you would normally not combine, giving a very special and distinct look. And as typical for Scandinavian children’s fashion – she’s never compromising on comfort and functionality.

MarMar Copenhagen’s new collection for Spring Summer 2016 has been inspired by a mellow seventies mood and big city dreams, birds singing, feathers from the wild, lots of laughter, adventures on bare feet and cold delicious sherbet ice cream melting on round cheeks and little hands…

Structured cotton, delicate plissé, cool denims and soft cuddly jerseys – all in hues of light, appealing pastels together with glitter silver and gold, deep indigo and bright summer-sky blue… All very romantic and slightly nostalgic. But as always with this brand, there is a surprising twist! The 70’s summer dream style suddenly becomes a lot more interesting with funky nineties inspired hand-drawn graphic details appearing…

The collection is in stores now – but do have a preview here first!

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MarMar Copenhagen offers beautiful clothing for children of all ages; from newborn to up to age twelve. Worth mentioning is a separate children’s bed linen range for baby and junior – of course in the same high quality as the clothing range.

Also, the brand has a eco-frindly approach and MarMar Copenhagen takes an active role in reducing its environmental foot-print from the production of clothes. Consequently, most of the clothes are made of OEKO-TEX certified textiles, and are being produced as close to Europe as possible, in order to minimize transportation and reduce impact on the environment.

MarMar Copenhagen is available worldwide. For stores and more information about the brand, please visit the website marmar.dk

  1. Hello!
    I need some help here! I’m in Copenhagen for several weeks and I’m desperate trying to find some nice children’s clothing stores in town.
    Could you give any names, please!
    Thank you for helping!
    kind regards,
    Rosa from Sweden

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