Danish children’s fashion design label Aya Naya presents a new collection for girls 3 months to 12 years composed of a multitude of amazing colors and bubbling of childlike energy four times a year. The collections are always made of natural materials which ensures the room for movement, creativity and play. Current Winter 2010 collection includes everything from lovely party dresses to chunky and warm sweaters perfect for a walk in crisp winter cold weather.
The collection contains wonderful velour styles in brown, plum, aubergine, fuchsia and navy which can be soft and cosy for indoor play days as well as fantastic and exquisite for the holiday season. This is the brand for all young boho chic princesses!
If you want to see more fantastic fabrics, prints and styles visit www.ayanaya.dk
We are also very excited about Aya Naya’s upcoming new brand for boys: TAPPA NAKKI.
It’s said to be a totally new concept for cool boys and will be available in stores from Autumn 2011.
We might do a preview way earlier…
One of our favourite brands, danish children’s fashion label MarMar Copenhagen, are about to send out another stunning autumn winter collection to the shops.
With a goal to achieve toned down elegance for children, where romantic appearance and sharp graphic prints are the contrasts the label strives to offer a window into a world of fashion for little people that creates its own subtle style statement.
With detailing restricted to only the most important elements and muted colour tones, it can almost come as a surprise to find an eye-catching twist in their collection. MarMar Copenhagen is contrasting mix of contemporary functionalism and classic vintage.
Sadly I haven’t been able to find MarMar’s beautiful design pieces in the UK, only their basic wear. Please let me know if you know where to find soft cotton prints, subtle coloured knits, funky leopard leggings and romantic fluttering tutu’s.
In other words, MarMar is one of the brands that make me look so forward to visit Copenhagen in February!
Photo: MarMar Copenhagen
The Freoli children’s wear label was established in 1999 in Denmark by the sisters Camilla and Henriette Lysgaard.
Freoli has it’s unique style: functional clothes made by the influence of Scandinavian heritage and nostalgia mixed with quite a funky style using spectacular colours and patterns.
They work intensively with the development of patterns and prints, and each season these features find a new expression and can be seen throughout the collection as allover print or as small, fine details where you least expect them.
Moonkids is a Swedish fashion design company, producing clothes for children 0y-12y. Initially Moonkids was inspired mainly by the 60′s and 70′s, which is still apparent in the up to 4 yearly collections they launch.
For AW10 they have three high fashion lines; Rock, Street and Preppy. The Preppy line is inspired by British preppy school uniforms as well as the Amercian preppy sports wear.
The Preppy style is truly in season. While I’m unsure about the look-a-like uniforms I quite like the checked pieces that could work very well with lot’s of other styles.
Warning: Moonkids claim they test all their clothing on real children! ;)
Visit www.moonkids.se to see more of preppy, rock and street styles.
Photo: AW10 by Moonkids