GRO Company, a Danish children’s fashion brand, although a newcomer is already a firm favourite among parents and children alike. We got to know the brand when exhibiting their very first collection at CPH kids. The brand has in no time become known for their soft organic cotton and comfortable styles. And we love the design, by Anette Nordrup. It’s so subtle yet playful and fun. Gorgeous colours and prints, quirky details and beautiful cit and finish. See more at grocompany.dk
The collection is divided into the following sizes babies: 0-2 years, boys: 2-10 years and girls: 2-14 years. There’s also a separate teen brand, for older girls. Tbc…
Gro Company Spring Summer 2013 is available from kidsen.co.uk (0-12 years) and Scandinavian Minimall (0-6 years) For more retailers find it at the Gro Company Store locator
Children’s shop and the number one destination for trendy design from Scandinavia is the Kensal Rise based shop Kidsen. We popped in today, and the store was filled with gorgeous Spring Summer news. “I’m really striving to find new cool brands to surprise and intrigue the customers, whilst of course continuing the more established and popular ones” said Corina, the Swedish owner. And we must admit, once again, she’s spot on.
With the most trendy kids labels in store, gorgeous accessories and shoes this fashion led London children’s boutique is a must visit. With books and toys too, this is a place to get hold of that perfect present for the trendy tot.
If you don’t happen to be in London, don’t dispair… Kidsen is online too! To see news from Mini Rodini, Indikidual, Shampoodle, Gro Company, Ferm Living and Lucky Boy Sunday – head to kidsen.co.uk
Currently occupying the pop-up area in in the Kidswear department on the 4th floor of Selfridges…
The girls dresses by the new children’s fashion brand, Little Troll is quite versatile with it’s minimalistic style. With a collection including only 2 styles; The Sketch dress and the Littlestich dress, prices from £69, both chic and comfortable to wear. The idea of the Norwegian designer is to create a simple yet beautifully made dress that can be styled according to occasion.
The Little Troll Sketch dress is in a simple A-line shape, it’s sleeveless and with a draped neckline, concealed zip at the back. It comes in four different colours; sherbert, licorise, popcorn and candyfloss together with a contrast licorise strip belt.
The LittleStich dress is a sleeveless shift dress with stitched detail and two buttons at the neck. We love the contrast top stich collar, pocket and hem. There’s a single button fastening at the back. Available in cloud grey, berry, off white and biscuit.
Both dresses are in sizes from age 2 to 10. Prices from
The Little Troll pop-up shop will be there, in Selfridges until the 26th of May. make sure to stop by if you are in the area. We have! See all about it here. Some of the dresses are also available from notsobigshop.com
To find out more, visit little-troll.co.uk
This morning we headed to Hoxton to meet Anna, a Danish mum and entrepreneur -and to try out the award winning* Swedish bakery Fabrique. Sadly the bakery was closed on Mondays, but we did meet up with Anna and together we headed to another nice Hackney eatery, Bagel for coffee and freshly baked pastries. And for a chat about wool.
Pale Cloud has kindly shared the Pale Cloud Autumn Winter 2013 Catwalk Show, that took place at the New York Kids Fashion Week with petitePARADE in conjunction with Vogue Bambini. The photage, the music, the personal touch, the so cool and beautiful independent girls on the catwalk, all combined made us fall head over heals all over again.
Arguably one of the best children’s fashion videos produced, for Pale Cloud by Norwegian awarded photographer, Sigve Aspelund.
Pale Cloud Spring Summer 2013 in stores now is an absolutely delightful collection of girls clothes from age 2 up to 12. We are going to have some proper photos taken, to visualise how lovely this collection is. Meanwhile… A small preview!
Sweetening it up with colorful and bright children’s clothes from Danish company Danefæ Spring Summer 2013. This is one of the favourite from Scandinavia, together with brands like Småfolk, Katvig, Hjort Copenhagen, Hollys, Ida T and Ej Sikke Lej. Known for playful design, comfortable clothes that allows children to be children. See more at danefae.dk
Selfridges, also known as Selfridges & Co, was founded by Harry Gordon Selfridge and opened its doors to the public on 15 March 1909. A TV series entitled Mr Selfridge and his venture aired earlier this year, with ten additional episodes to be produced and aired in 2014 due to overwhelming response. With such a rich history Selfridges is unique in its own right.
Todays owner, Galen Weston, has focused on extensive renovations of the historic Oxford Street landmark in the heart of London’s shopping district, rather than building more stores elsewhere. And as a result Selfridges has retained it’s former glory as the number one shopping destination. In fact it has been voted the best department store in the world!
We would like to highlight the kidswear department. Located on the 4th and top floor it’s a true children’s fashion wonderland. The brands are well curated; established high end fashion houses next to exciting new independent brands. One style more desirable than the other. On our visit this morning, we spotted Scandinavian favourite brands Mini Rodini and Lucky Boy Sunday, as well as an exciting Pop-up Shop with Little Troll very first collection featuring gorgeous girls dresses. It clear that Selfridges believes in new brands and also that they are confident in mixing popular brands and classic styles with more quirky and creative. Together with knowledgable and helpful staff it all sums up to one great shopping experience.
The space is airy, yet playful and fun, the displays are creative and inspirational. Visiting this grand building and the trendy kidswear department is just really a treat, both for you and your children. And why not end a fun day out with a classic English afternoon tea at Dolly’s on the Ground level?
On your way out, make sure to stop by the famous Selfridges windows displays. Selfridges has a history of bold art initiatives when it comes to the window designs, all back to Mr Selfridges days. Today the creative installations, displaying current designs and fashion trends, attract and inspire tourists, designers and fashionistas alike. See more at selfridges.com
The Little Troll pop-up shop will be there until the 26th of May. Make you sure you pop in before it’s gone. See more of the brand at little-troll.co.uk and follow the enjoyable Little Troll Blog.
Inspired by the gymnasts of the 70′s the Norwegian brand Ugly Children’s Clothing has launched a collection of retro sportswear for children. Bright red, blue and white, with retro stripes as close to the original deal as possible.
Physical activity is a healthy habit that can be taught from early childhood, with a range of regular sustained periods of physical activity and variety of movement. These clothes seem to fit the bill. Yes to an active childhood!
Danish designer Christina Rohde, almost regarded a veteran in the Scandinavian Fashion industry with the children’s clothing brand dating back to 1991. In fact Christina Rohde was the brand that opened my eyes to children’s designerwear.
Having a child can be quite owerwhelming, and it’s nothing you’d like more than giving your newborn the very best. But the very best, a few French brands that was available in Oslo at the time, cost a small fortune. Then one autumn day, a Christina Rohde dress came dancing into our lives. And I discovered an entire new world of well made high quality affordable children’s fashion. Christina Rohde has since then delivered one gorgeous collection after the other.
Christina Rohde Summer 2013, with a base of essential subtle shades introduces new vibrant colours such as emerald green, burnt red and steel blue. But probably what’s most important is how versatile the styles are, and that they will fit nicely into and update any summer wardrobe. Some of the styles will also last into the colder autumn months.