According to drapersonline.com childrenswear has been the most resilient clothing sector during the recession, according to a report from market analyst Verdict.
The comparative strength of childrenswear has been attributed to a mini-baby boom during the recession as well as the tendency for people to delay having children and so accumulate more disposable income to spend on them than younger parents used to.
Verdict lead analyst Maureen Hinton said: “Clothing retailers are looking for new opportunities to grow their sales and childrenswear is a natural extension of adult ranges to attract incremental sales. The likes of H&M and Zara have been giving their childrenswear ranges a higher profile and parents are buying more online, not just because of its convenience, but also the access it gives to lesser known, more exclusive, ranges.”