Babyshop acquires AlexandAlexa to form The Luxury Kids Group

Swedish e-commerce retailer Babyshop acquires its competitor AlexandAlexa to form a leader in the premium segment for children's online retail called The Luxury Kids Group, which is expected to reach four times the size of its closest European competitor. Babyshop was established in 2006 in a basement in Stockholm and the company now sells in over 50 countries, primarily in Northern Europe....

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