Mormor is a Danish children’s brand that specialise in gorgeous knitwear for babies and children up to 10 years. The collections are all hand made, knitted by real grannies, in the softest of yarns for warmth and comfort.
Autumn style for women; best busy of the season when it comes to soft knitwear and cozy oversized jumpers to snuggle up in. All you need to add is a fireplace, hot chocolate in a mug and loved ones to surround yourself with to create the perfect Autumn bliss. Or as we say in Scandinavia; Hygge.
‘Ylur’ means warmth in Icelandic and what better name for a brand that creates children’s clothing in the softest Alpaca wool!? The design has a contemporary touch yet inspired by centuries with Nordic knitting traditions. And within the growing slow fashion movement, each garment is both designed and handmade in Iceland.
The count down to Christmas has begun and it’s surely about time for Santa and his elfes to think about this years Christmas presents!? We’ve already in full swing and we thought we should recommend some soft news from the North… We are head over heels with the baby range from the Norwegian brand Alpaca Society. So soft and comfortable, perfect for Christmas!
© Alpaca Society AW12 campaign
Available online from
Did you know that one of the most up and coming baby and children’s wear shops in Oslo, Norway only sell clothing made of Alpaca wool? Knitted in beautiful, luxurious alpaca wool by local women in Peru the children’s wear on offer at Ullungene is warm, soft and durable, perfect for the colder months of the year. Forget all you know about itchy wool as alpaca wool is considered as soft as cashmere. Alpacas comes in 22 natural colors, including white, black, brown, grey, tan, and cream.
The cute knitted hats, jumpers, trousers, socks, scarfs and blankets available at Ullungene has been embraced by celebrities and it-mums in and around the Norwegian capital. The founders Anne Merete and Thea have a clear vision; Sustainable products made after fair trade standards, keeping our little ones toast and comfortable out and about on a frosty day.
Photos from Ullungene.no, some of the beautiful products and the two founders.
We love the pom pom on the baby hats and think the unusual skull motif on the knitted children’s jumper is rather cool.
Head over to ullungene.no to see more woolfantastic news for babies and children up to 12 years.
Below is a few Instagram pics by the Norwegian celebrity and very much it-mum, beautiful Maria Skappel Holzweiler
If you are in Oslo this weekend we recommend popping by Ullungene’s fund raising event on the 6th of October in Caminito Cafe Thorshovgata 1. Proceedings will go towards a healtier future for orphans in Nepal. Read more on the fruitfund.com
On my recent trip to Copenhagen I was very excited over discovering a new children’s wear brand from Iceland, featuring knits in Alpaca wool for baby and children up to 4 years. The brand As We Grow is inspired by a true story;
Carolyn in Amsterdam had this sweater for her son Julian in 2003. Then she passed it on to her friend Tinna on Iceland, for her son Tryggvi. It was then handed down to Isafold. In the winter of 2006 it got lost but reappeared in the spring, when the snow melted… After a wash it was back on as Isafold’s favourite sweater. Sadly outgrown by 2008 it was handed down to Markus who used it almost daily until it was given to Kjartan Ragnar his cousin. (I believe Kjartan Ragnar is the beautiful blonde boy in the photos.) And well done if you managed to follow this knitted sweater’s journey!
After 9 years 5 different owners the sweater is today one of the favourite garments of little Kjartan Ragnar living in Iceland. Carolyn’s son Julian, the original owner is now 14 years old and lives in New York. The sweater, still warm and beautiful, and its story has been the main inspiration for As We Grow sustainable collection of warm and comfortable children’s clothes.