Some of the most stylish children's designwear comes out of Scandinavia. Known to be early adapters of sustainable fashion, the Scandinavian style is all about kids being kids, wearing natural fabrics in comfortable cuts. The style is minimalist, simple and yet, it changes from brand to brand from delightfully timeless to leading on the latest fashion trend. Without further ado, the best of...
Read moreI dig denim’s Autumn Winter 2015 collection is an ode to the way-cool generation with more washes and cuts than previously - with sizes from baby to grown ups and everyone in between. I Dig Denim is a fashion brand, founded by Hanna Clavegård in 2009. The company is moving from strength to strength with international success due to its high quality kids jeans. The company are true to its...
Read moreOur favourite denim styles from I Dig Denim is back! But there are some delightful news too from this Scandinavian denim brand! I spy with my little eye, something beginning with B... Yes! Bomber jacket! The Norton is a unisex jacket, great for the transseasonal months as well as chilly summer nights. We also notice the addition of more jersey styles. It all started with the ultimate classic...
Read moreDenim is here to stay and so is the Swedish brand I Dig Denim. Distressed jeans teamed with chunky knits and boots for winter has never looked cooler. Scandinavian cool. The new I Dig Denim collection consists of some great styles, with an outstanding quality superb fit, made for kids that likes to move, play and be active. We've tried and tested this brand -and is there's no denim brand like...
Read moreWhen there was no cool and comfortable denim jeans for children, Hanna Clavegård decided to design them herself. I Dig Denim was founded and we featured the Swedish brand first time back in 2010 Denim for small people with big personalities Today the brand caters for children from 0 to 12 years and includes not only a variety of cool denim styles but also some soft cotton tees and wool...
Read moreDenim's history stretches back over more two centuries, and is as popular as it's ever been! Thanks to its durability, denim stays as a major feature in wardrobes worldwide. This year, denim is taking on classic styles and giving them a significant contemporary makeover. Denim jackets are back in vogue, as is the dungaree. But perhaps the most enduring way to wear denim is, unsurprisingly, in the...
Read moreCIFF kids invited the international press on tour this morning, giving us the opportunity to meet the brands, to have the new Autumn 2013 collections presented together with the brand vision and inspiration. Along the tour we met brands, talked to the designers and experienced first hand, black unisex, ethicool clothes by New Generals, soft colours and fabrics combined with gorgeous prints and...
Read moreSo during the weekend or on the occasional non uniform day at school, there's only one brand that counts for Little B age 11; I Dig Denim. Her absolute favourite pair is the I dig Denim Rio black 5 pocket style jeggings, made in a 100% heavy cotton with stretch. Little B tells me the pair is incredible soft and comfortable and they look cool. After a couple of times in the wash I asked Little B...
Read more
Behind the scenes from the Swedish brand 'it's-all-about' I dig Denim photo shoot for Spring Summer 2012. And we can't resist to share the photos of this little cool dude!
Read moreThe children's wear brand I Dig Denim is after only a few years well known for their cool and funky children's denim products, directly from a small town located on the Swedish West coast. Great fit and a variety of denim wash to choose from has made these garment a bestseller. One of the hottest trends for Spring Summer 2012 is different denim wash, preferably mixed together. We also love the...
Read more