Tag Archives: I Dig Denim

Sneak peek SS12 by I Dig Denim

December 4, 2011 by Scandinavian mum

Behind the scenes from the Swedish brand ‘it’s-all-about’ I dig Denim photo shoot for Spring Summer 2012.
And we can’t resist to share the photos of this little cool dude!

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Preview SS12 hottest trend from Sweden, denim

July 26, 2011 by Scandinavian mum

The children’s wear brand I Dig Denim is after only a few years well known for their cool and funky children’s denim products, directly from a small town located on the Swedish West coast.
Great fit and a variety of denim wash to choose from has made these garment a bestseller. One of the hottest trends for Spring Summer 2012 is different denim wash, preferably mixed together. We also love the fact that I Dig Denim have extended their collection to include some super soft tops and tee’s for children and even women, to complete their ultra trendy denim clothes. Now all you need is a pair of leather sandals and you’re ready for another summer. www.idigdenim.se



Photo 1: Smögen by Steffen Ramsaier Photos 2-5 Denim by I Dig Denim

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Eclectic children’s clothes by Petitbo Autumn 2011

July 10, 2011 by Scandinavian mum

Swedish/French label Petitbo creates Nordic bohemian with a french touch children’s clothing for newborn – 8 years. They’ve become popular for their signature style, soft cotton clothes for children with lots of fun fringes. The autumn collection offers tees and dresses with fringes and their versatile faux fur coat. New is the the heavy cotton wrap scarf. But more importantly the Native North American Totem print. We think this might be the new generation super hero. Symbolic meaning of the bald eagle is that size doesn’t matter to the Native mind. It is the mammoth size of the eagle that, in part, wins its title as the King of the Birds in myth and lore. In spite of its enormous size, the eagle still takes flight, seemingly effortlessly, not allowing the illusion of limitation to ground us in our flight.


We love the children’s grey faux fur reversible gilet. We think it would be great teamed with denim, like the Sahara dress by I Dig Denim, tights and boots for the coming autumn season.

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Swedish designerwear with funky girls clothes

July 7, 2011 by Scandinavian mum

Understated luxury for children with organic cotton by the Swedish newcomer on the fashion scene Geggamoja. We love the cool sweatshirt and all girls favourite the black balloon skirt. Team it with a stripy beanie hat and a gorgeous girlie denim jacket with puff sleeves by I Dig Denim and you have a complete cool and funky outfit for your little urban fashionista.
I Dig Denim is the brand to watch if you’re into denim. They have a great selection of everything denim for your child. And we can’t get enough of the organic clothes from Geggamoja. So comfortable yet so cool and currently on sale at ScandinavianMinimall.co.uk



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Lively photo shoot by Oii

November 12, 2010 by Scandinavian mum

Not all photo shoots seems to be a boring and never-ending event. Some can be quite lively and fun!
Like with the latest photo session the Swedish online shop Oii Design had.


I spy with my little eye… I Dig Denim, Acne Miniature and FUB.


Photo: Oii Design

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Street look London: Urban Jungle

July 29, 2010 by Scandinavian mum

We met this little fellow in a playground near Soho yesterday, extremely cute and adventures, playing imaginative games with a few new pigeon friends he had made.

Dressed very comfortable and yet with an understated urban style in danish clothes -in fact after a quick chat with his mum I found out they were danish!

This little guy was wearing a cool tshirt from Molo and shoes from Portuguese label RAP, a brand that has been available in Denmark for more than 30 years. I’m not quite sure about what jeans he was wearing, but I really liked the casual turn-up style.

How to get the look:

Any funky stripy or and bold print t-shirt from Katvig or Molo will work.
We recommend I Dig Denim or Rockefella jeans but any favourite comfy pair is perfect.
Choose leather sandals of good quality, like Angulus or Bisgaard.

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Made in Sweden

July 3, 2010 by Scandinavian mum

It’s a joy and inspiration to us all to get to know all the great Swedish kids designer wear labels that pops out one by one these days. Franka Stockholm, Shampoodle, Mini Rodini, Monamici, The Brand, Nova Star, How to Kiss a Frog, Ewa i Walla, Dekrebo, MaLou Barré, Lucky Ellen, Tuss, I Dig Denim, Lobilo, La robe d’Ida, Rockefella and many more! There are some very talented designers behind these brands!

Here is only a few of the labels to show the variety, from romantic to funky and with a bit of Rock n’ Roll.

Mini Rodini Spring Summer 2010 on sale at kidsen.co.uk and KidsofLuxury.com


Tuss Spring Summer 2010 on sale at LittleFashionGallery.com


The Brand


Rockefella


How to Kiss a Frog




These brands have all appeared on the fashion scene within only a few years – The Swedes has definitely something going!

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Pictures for inspiration

April 26, 2010 by Scandinavian mum

It’s more and more common for Scandinavian independent children’s fashion shops to use professional photographer to promote a new collection. Swedish photographer Maria Wingfors has shot some lovely pictures for Swedish independent shop Småtufft, with gorgeous little fashion models Winnie, Emmie, Malcolm and Ofeliaare (children of the shop owners).

I love their personal blog that features a lot of colourful and cute Scandinavian children’s clothing.
Have a look at smatufft.blogg.se

I spy with my little eye something beginning with I Dig Denim and Molo …



Photo: Photographer Maria Wingfors, for Småtufft

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I Dig Denim

January 29, 2010 by Scandinavian mum

And yes I do! Who hasn’t got a relationship to denim? But I Dig Denim is not only my statement it’s also a brand new designer name for children’s wear from Scandinavia. Swedish based I Dig Denim have received a warm welcome so far. Milla Milano stated: ”The coolest jeans were some I bought from a new Swedish brand, it’s going to be a success.”
The founder and head of design Hanna Clavegaard noticed that the market lacked a unique, exciting jeans brand for the little ones:

”I have always loved jeans, from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand I want to give all children what I love. It’s simple: I dig denim.”

I Dig Denim produces their collection, available for babies, boys and girls up to 10 years, according to the Fairtrade principles. With the first collection only consisting of a few items it’s a humble start, but there is more to come. All in denim, of course.

I Dig Denim is jeans with attitude, for small people with big personalities.



Photos: I Dig Denim

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