Little Scandinavian

We met this little fellow in a playground near Soho yesterday, extremely cute and adventures, playing imaginative games with a few new pigeon friends he had made.

Dressed very comfortable and yet with an understated urban style in danish clothes -in fact after a quick chat with his mum I found out they were danish!

This little guy was wearing a cool tshirt from Molo and shoes from Portuguese label RAP, a brand that has been available in Denmark for more than 30 years. I’m not quite sure about what jeans he was wearing, but I really liked the casual turn-up style.

How to get the look:

Any funky stripy or and bold print t-shirt from Katvig or Molo will work.
We recommend I Dig Denim or Rockefella jeans but any favourite comfy pair is perfect.
Choose leather sandals of good quality, like Angulus or Bisgaard.

It’s a joy and inspiration to us all to get to know all the great Swedish kids designer wear labels that pops out one by one these days. Franka Stockholm, Shampoodle, Mini Rodini, Monamici, The Brand, Nova Star, How to Kiss a Frog, Ewa i Walla, Dekrebo, MaLou Barré, Lucky Ellen, Tuss, I Dig Denim, Lobilo, La robe d’Ida, Rockefella and many more! There are some very talented designers behind these brands!

Here is only a few of the labels to show the variety, from romantic to funky and with a bit of Rock n’ Roll.

Mini Rodini Spring Summer 2010 on sale at kidsen.co.uk and KidsofLuxury.com


Tuss Spring Summer 2010 on sale at LittleFashionGallery.com


The Brand


Rockefella


How to Kiss a Frog




These brands have all appeared on the fashion scene within only a few years – The Swedes has definitely something going!

It’s more and more common for Scandinavian independent children’s fashion shops to use professional photographer to promote a new collection. Swedish photographer Maria Wingfors has shot some lovely pictures for Swedish independent shop Småtufft, with gorgeous little fashion models Winnie, Emmie, Malcolm and Ofeliaare (children of the shop owners).

I love their personal blog that features a lot of colourful and cute Scandinavian children’s clothing.
Have a look at smatufft.blogg.se

I spy with my little eye something beginning with I Dig Denim and Molo …

Photo: Photographer Maria Wingfors, for Småtufft

And yes I do! Who hasn’t got a relationship to denim? But I Dig Denim is not only my statement it’s also a brand new designer name for children’s wear from Scandinavia. Swedish based I Dig Denim have received a warm welcome so far. Milla Milano stated: ”The coolest jeans were some I bought from a new Swedish brand, it’s going to be a success.”
The founder and head of design Hanna Clavegaard noticed that the market lacked a unique, exciting jeans brand for the little ones:

”I have always loved jeans, from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand I want to give all children what I love. It’s simple: I dig denim.”

I Dig Denim produces their collection, available for babies, boys and girls up to 10 years, according to the Fairtrade principles. With the first collection only consisting of a few items it’s a humble start, but there is more to come. All in denim, of course.

I Dig Denim is jeans with attitude, for small people with big personalities.



Photos: I Dig Denim