A sustainable collection of timeless and long-lasting quality clothes, based on a true story of a sweater's journey between people and countries during many years. This is how As We Grow describe themselves, a brand popular for their slow fashion luxury childrenswear. And the new collection for Spring Summer 2020 is no disappointment. Once again the brand delights us with a nostalgic, timeless...
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Iglo+Indi First mentioned here on the blog in 2011, the Icelandic brand Iglo Kids Clothing was founded by the talented designer Helga Olafsdóttir and her friend Lovisa Olafsdottir back in 2008. The founder and head designer, Helga, had studied fashion in Copenhagen, London and Milan, before working on the very first clothing line for the Danish fashion brand Ilse Jacobsen. She also worked as a...
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We've discovered a collection of playful children's clothing, in a way that will stimulate the children to express themselves, perhaps like never before. I don't know if you were like me, who loved dressing up? From playing the princess in school to spending hours after hours in my mums wardrobe... I could never get enough of diving into luxurious pieces, generously fitted in extravagant fabrics...
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'Ylur' means warmth in Icelandic and what better name for a brand that creates children's clothing in the softest Alpaca wool!? The design has a contemporary touch yet inspired by centuries with Nordic knitting traditions. And within the growing slow fashion movement, each garment is both designed and handmade in Iceland. Ancient history of knitting is finding new life in Reykjavik, as young...
Read moreAnd when we thought our complete Iceland obsession had reached its climax, As We Grow decided to share their new pieces for next winter with us... We are completely obsessed with Iceland these days. It started with the Icelandic film RAMS (screening in UK cinemas now), followed by the highly addictive crime drama television series on BBC4, 'Trapped'. The series is set in Seyðisfjörður, a...
Read moreIn collaboration with Icelandic children's fashion brand Iglo+Indi we are having an amazing giveaway competition on Instagram. Share your love for the rain, rainbows - and puddle jumping with us and you can win a top quality kids rain set. We are so excited about this - and it's so easy to enter! How? Simply upload a photo to your Instagram account, your favourite pic of a rainy day and post it...
Read moreWe did say juicy colours! There's no such thing as a grey and dull day with this Icelandic brand, children's clothing with fairytale and everyday-adventures all around. Iglo & Indi for Spring Summer 2014 is well suited for cool kids, that like to play, stay comfortable and just have lots of fun. Now, also avaibale in London! This is Scandinavian children's clothing, designed to provide maximum...
Read moreÍgló&Indí is a children's brand from Iceland catering for children, from newborn and up to 12 years. They've become known for a unique style with no compromise on functionality and comfort. Enjoy the preview! From Autumn Winter 2014 the brand includes three separate collections; Fleece, Knitted hats and Holiday. Also worth mentioning for the coming season is the extended collection for babies...
Read moreIt looks like the tropical theme and juicy colours are here to stay, judging by the SS14 sneak peek from Icelandic children's fashion brand Iglo Kids, as of now known as Iglo & Indi. They've changed name with the SS14 collection. Tropical prints has made a strong appearance during this summer season for kids fashion as well, and we're happy to see the bright and playful style reappear for Summer...
Read moreIglo Kids 'Into the Wild' for Autumn Winter 2013 is a playful collection of colourful children's wear, mix and match with strong prints taking you straight out into the wilderness this autumn. Iglo Kids, founded 2008, is a bold and creative brand focusing on playfulness and comfort. Ígló Kids have a fresh take on children fashion with its unique style, created by head designer and owner, Helga...
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