Lille Figaro is one of our favourite shops with lot’s of chic fashion and design. The founder of Lille Figaro Rikke lives in Denmark with her husband and three children, Frederikke Lucie 6 years, Karl Gustav 4 years and Alberte Lucie 1 ½ year.

Little Scandinavian met up with Rikke to chat about fashion, design, online shopping and motherhood.

Tell us a little bit about Lille Figaro -what is your inspiration?
After becoming a mother myself I’ve been a frequent user of online shopping as time is limited compared to the “before children life”. But somehow online shopping didn’t give me the same experience as in store, there was something missing -like soul, atmosphere and the actual good feeling you get from shopping in a physical store. That’s what inspired me to wanting to create an online shop with not only a great selection of designer clothes and lifestyle products but also a shop with identity with it’s own soul and atmosphere. I want the customers to feel welcomed and it should be a exciting experience to shop in Lille Figaro -although it’s online. Lille Figaro is a dream of creating my own concept store that now finally has come true.

How do you select the brands and styles? What is important to you when choosing what to stock?
The brands and styles that are in the shop are chosen with special care. I choose with my heart and you’ll find nothing in the shop I would not buy myself. Lille Figaro is the best choice for the fashionable, discerning and not least busy mum or dad who can find a lot of delicious hand-picked items for their children in one single store. We also wanted to share the true modern Scandinavian lifestyle with offering more than children’s fashion, we recommend checking out what’s on offer under our category Goodies for Mum with everything from gorgeous printed jumpsuits, beautiful beaded bags and jewelery to organic skincare for you and your child and our handpicked interior accessories.

Do you want to share your favourite picks from the Spring Summer 2011 collection with us?
For the girls I simply love the amazing ITI tunic dress with contrast fringes by Petitbo, the beautiful Havana tutu dress in creme by Wovenplay and the matching feather hairband also by Wovenplay. Another favourite is the clean and simple cherry t-shirt dress by Bobo Choses that can be worn in so many ways. A lot of the clothes are unisex and can be worn by either girls or boys. But in particular for the boys my favourites must be for the baby boy the sleeveless baby onepiece with sailboat print by Bobo Choses, so simple and I love the colour. Another great item is the super soft and cool Beetle tee by Soft Gallery, the loose fit stripy shorts in dirty white and black also by Soft Gallery is another must have this summer for the boys, and the dark green parka by Popupshop will take your little one trough rainy and windy days and long into the autumn.

Visit www.lillefigaro.dk