The designer needs not only to create a wonderful collection but also make sure it’s presented in the best possible way in order for it to be picked up by the retailers. There’s been an exciting development with look book pictures lately, with models wearing the clothes in chosen settings and surroundings, with the look book being a rather enjoyable read. Some even launch a Lifestyle Magazine with the fab photos captured by some very talented photographers that works within children’s fashion.

New promotional tool for the fashion designers is now to launch a video along with their collections -we quite like the one from Jumina. The photographer Jens E. Haugen is behind the video featuring the AW12 collection by the Norwegian designer brand.


Jumina will be sharing their latest collection with the British kids fashion industry during the trade show Bubble London.