Tag Archives: Social Media

Inspired by Pinterest

June 15, 2011 by Scandinavian mum

Pinterest lets you organize and share all the beautiful things you find on the web by pinning it on to your virtual pinboards. You can also browse through others pinboards to discover new things and get inspiration from people who share your interests. With the virtual pinboards it’s fun and easy to be inspired to redecorate your home, plan a party, find your style and most importantly
save your inspirations. www.pinterest.com

Photo by the Danish Photographer Ditte Isager, discovered on Pinterest


I use Pinterest to get inspiration for the blog but also to plan parties, redecorate my home, to be inspired in the kitchen and the list goes on. Here’s my pinboards Let me know if you want to join Pinterest by commenting on this post, and I’ll send you an invite.

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House of Kids got it right with 13.175 likes

May 13, 2011 by Scandinavian mum

We mentioned House of Kids already almost a year ago, with their brilliant understanding of Social Media. The danish online shop strikes us again with how they use Social Media for what it’s worth. Down to the smallest detail. Like uploading 3 perfect resized pictures with capturing colours and a clear message, that FB displays so it looks like a paid advert. Here’s a screen shot.


(Online lager salg means online outlet sale.)

House of Kids asks; press like if you want us to do a Facebook competition tomorrow. Within 12 hours 814 customers have pressed like.
They launch a poll by saying, press like on the SS11 news from Smafolk, and we’ll know what’s the most popular item. So far the bright, fun and gorgeous baby short bodysuits are both in the lead.



By pressing like on pictures and comments the 13.175 will tell all the friends they are connected with about House of Kids. Word by mouth, we say no more.
Of course it’s not only about social media. It’s about offering a great selection of kids fashion, have the sizes in stock, provide excellent customer services, fast shipping combined with a reassuring return policy. Only they do that too! www.houseofkids.dk

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Social Media is in fashion

August 16, 2010 by Scandinavian mum

One of our absolute favourite children’s online clothing shops is danish House of Kids, founded in 2005 by Helle Guldmann.
She started the business at home on her spare time with the brands Mini A Ture, Okker Gokker, Serendipity, Rützou and MP. Since then the business has grown, with more customers, brands and employees.

Today House of Kids are a well established online shop in Denmark, known for providing excellent customer services and for their impressive selection of designer labels in store. You’ll find everything from children’s clothings, shoes, accessories and toys.

We think that part of the key to their succsess is knowing what the customers want because they know how to use the online and social media to communicate with them. House of Kids have a solid and loyal group of customers that are both members of their customer club where they receive news about coming stock, sale, events etc. But they also have a Facebook group facebook.com/houseofkids where they communicate directly with their customers, discussing current season collections and making wish lists for the coming.
We think; Brilliant! Well done! Way to go!

Only obstacle; English language is not available as an option… Anyway, for inspiration or if you happen to understand danish visit houseofkids.dk and let us know what you think.

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