Introducing new kidswear brand Swedish Prettybluefox for SS15

Prettybluefox is a brand new children's brand based in Stockholm, Sweden. The very first collection for Spring Summer 2015 offers timeless children's fashion catering for boys and girls age 3 to 7. The founder and design behind the brand is originally British and she sent us the sweetest email along with these images -and how could we resist sharing them with you!? Victoria about her new...

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Fabriko timeless unisex children’s interior design and accessories

FABRiKO is a Swedish brand focusing on children's interior and accessories in a timeless unisex design. Using organic cotton and with the new collection exclusively printed in Sweden this is a brand worth taking a closer look at. The idea behind Fabriko is simply to offer design for kids that´s fun, creative and playful without being too traditional or too cute. Our colours and patterns are...

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Dala Horse – The Wooden Horses of Sweden

A Dalecarlian horse or Dala horse is a traditional carved, painted wooden horse statuette originating in the Swedish province Dalarna. In the old days the Dala horse was mostly used as a toy for children. Nowadays the Dala horse is not only a decorative home accessory but it has also become a symbol of Dalarna, as well as Sweden. Pictures from Pinterest The first Dala horse was made by wood...

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Imaginative play at Little Red Stuga

Little Red Stuga is a design and production studio, creating stories, products and projects in-house and in collaboration with designers, clients and partners. Do we buy toys for our children because we think they will like them or because we like it!? Little Red Stuga once said “As a designer for children it’s one of the biggest challenges! The goal should be to keep both (adult and child)...

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Why we love Scandinavian design

Scandinavian fashion and design is by now recognized as trendsetters within not only functional and minimalistic sleek design but also being eco friendly with regards to sustainability and use of organic materials. For children in particular the design is made to suit their needs and to enrich their active day. The design not only being practical and helpful but also innovative and inspiring.

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Thilde -the stripy Elephant

The 41 cm tall Thilde Elephant is an educational soft toy. The exciting shape of the elephant and the unique laundry labels with different colours, numbers and shapes is very popular with babies and toddlers. Made out of high quality woven cotton it's a safe and reliable toy. The labels are of taffeta and attached with a very durable thread in order to meet the highest safety requirements. We...

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