Tag Archives: swedish

From Ikea to kids clothes

The Swdish designer Hans-Jörgen Hansson had more than 15 years of experience with pattern design, with work for companies like IKEA. In 2008 he decided a to found the label Eggkids, providing babies and children up to 6 years of age with clothes in bright colours and fun prints made of soft cotton. Long sleeved t-shirt is rrp £15, but not yet available in the UK. This is a sneak peak of their coming Autumn Winter 2011 collection.


Photo: Eggkids

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The Brand for Spring Summer 2011

Swedish label The Brand makes cool clothes with a touch of elegance. See more from The Brand and previous styles here.


Visit thebrand.se to see more of their new collection. I’ll be taking a look at their coming autumn winter 2011 collection at CPH Kids in February to see what they have in store for us. -And I will of course be sharing it with you!

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Naty and Nature Babycare with new clothing range

Naty is a small entrepreneurial company founded by Marlene Sandberg, a Swedish mother and a champion of environmental causes.
The Swedish based company provides environmentally aware parents organic options in personal care products with their Nature Babycare range.

Find out more about Nature Babycare and clothing by Naty at naty.com

New this year is a clothing range in organic cotton and wool. -And they are showcasing their very first collection at Bubble London this January!
We are very much looking forward to have a closer look (and feel) of the garments by Naty in utterly pure materials.

Watch this space.

Find out more about Bubble London by visiting bubblelondon.com
or see other Scandinavian exhibitors that will be showcasing their very latest collection in London this month.
Photo: Naty

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10th of December, winner of Nordic pacifier and bottle by Vinton Baby

The winner of 10th of December and a pacifier and matching bottle with the arctic climate as inspiration with beautiful snowflakes is Minna! Congratulations! We have sent you an email!
Will you please forward your full name and address to us on: post@littlescandinavian.com and the ultimate Nordic accessories for one lucky baby will be on it’s way to you!
Swedish children’s design company Vinton Baby was founded in in a place called Norrland (the north country) located far up North and they produce different and cool unisex products like pacifiers and baby bottles inspired by the beautiful and unspoiled landscape they are surrounded by. The pacifier is approved by EN-1400 EU standard. Recommended from 6 weeks. Retail price £15



See the full collection and buy the products online at vintonbaby.se

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8th of December, winner of cool denim chinos by I Dig Denim

The winner of 8th of December and a pair Soho cool denim unisex chinos, size 122-128, is Lindsey! Congratulations!
Will you please forward your full name and address to us on:
post@littlescandinavian.com and the chinos will be on it’s way to you!

Soho is a cool chino for boys and girls in soft denim that has been extremely sought after and popular, retail price £61. Picture to the left is from Oii Design’s photo shoot.

I Dig Denim is denim clothes with attitude, for small people with big personalities. Fashion designer Hanna Clavegaard noticed that the market lacked a unique, exciting jeans brand for the little ones and founded the Swedish based company in 2009. I dig denim is all about high-quality denim, unique washes, really good fit and well-considered details for kids age 0-12y.

For all denim lovers we highly recommend following I Dig Denim’s world on their blog or see more of the latest collection here or take a look at our previous posts.
For all queries and for more information, please contact I Dig Denim directly by email hanna.clavegard@idigdenim.se

I’ll let the pictures from their latest collection speak for itself.



Photo: IDigDenim.se

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4th of December winner of a cool Nova Star outfit

The winner of 4th of December and a cool and trendy outfit by Nova Star is Ann-Marie! Congratulations! Will you please forward your full name and address to us on: post@littlescandinavian.com and one urban street wear outfit will be on it’s way to you!



The outfit consist of chinos, hoodie and matching beanie, all in size 110 -for your little skater with the x-factor. Retail price £79.

Swedish brand Nova Star is new to the UK, launched at Bubble London this Summer 2010. Already a hugely popular brand in Scandinavia, with comfortable children’s clothes for kids with attitude. Nova Star will be available in the UK at BeBaBoo.com as soon as the Spring Summer 2011 collection arrives.

See more posts featuring Nova Star, or browse the complete collection at novastar.nu.
For more information please contact their UK agent Fun Little Things.

Photo: Nova Star

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Vincent children’s winter boots

Vincent Shoe Store offers Swedish designed footwear and accessories for babies and children up to the age of 8, with an emphasis on fun and functional unisex shoes in quality leathers. Characterised by bold colours and sleek yet simple styling, Vincent offers high-end style at a mid-range price.

Back in 1999, the Swedish designers Thomas Elbaum and Patrick Osterman created the Vincent brand that is now fast becoming a household name across Scandinavia, Europe and the States. Much of its success lies in its simplicity; a children’s store that offers everything a child needs in terms of footwear; the collections include slippers, wellies, snowboots, shoes for the beach, school, special occasions and everyday casual.
Available online at the vincentshoes.co.uk

Photo: Vincent Shoes

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First Sunday of Advent

To be found in most Scandinavian homes during the advent time is the “adventsstake”.

Adventslys is four candles, traditionally purple in colour but as a modern “all white Scandi Christmas” white is common, placed in the “adventsstake”, a tray or candleholder used for putting the candles on or in. These can be simple or decorated as you please.

One is lit every week starting on the first Sunday of Advent, so that by the Christmas Eve the candles are different heights.
Families usually gather together each Sunday afternoon in Advent to lid the candle(s) and some say a poem together with their children, like the poem Advent by the Norwegian Poet Inger Hagerup.

Each of the four Sundays has a different aspect: joy, hope, longing and peace.

We wish you all a peaceful first Sunday in Advent.

Photo: Cornelias Hus

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Monamici, the kids fashion designer of the year 2010

The Swedish parental magazine Mama has given the Swedish children’s fashion design company Monamici the title: The Kids Fashion Designer of the year 2010.

We say; Congratulation and well deserved!

The Monamici Company was established in 2005 by the Stockholm based sisters Helene Edsta and Karolin af Jochnick.

Monamici is an ethically conscious company proud to follow global codes of conduct with respect to environmental issues and human rights. They deliver lovely and complete collections twice a year and has within a very short time become a very popular children’s clothing brand in Scandinavia and is about to be discovered in the rest of the world.

Read more about it online at www.mama.nu and www.monamici.se

Photo: autumn winter 2010 by Monamici

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Refreshing and unpretentious photo shoot by Tuss

Scandinavia is known for being trendsetting when it comes to fashion and design. I’ve noticed lately that press pictures and press material is produced in a whole new way. No posing and pretty smiles, more having fun and showcasing that the clothes in fact allows it, like earlier mentioned Swedish online shop, Oii Design.

But some takes it even a bit further. We received a press pack from the Swedish children’s fashion brand, Tuss, the other day. Tuss wanted us to know that they had found the ultimate simple solution to advertising for kids clothes: Let the kids do it!
The envelope we received contained a bright orange balloon (which Amélie ran off with…) and some Polaroids clearly not shot by an adult. It was more the sort of pictures you’ll get when your 3 year old ask if they too can take a picture. And it’s indeed interesting and fun to see the outcome. Some of the best pictures we have are shot by our kids. It’s the angel and the real situations they capture so well.
Oh, and the envelope also contained a DVD. Of happy kids playing in their functional clothes and being very unpretentious.
See the video here: www.tuss.se

We really found that Tuss managed to make a clear statement here, functional and comfortable yet trendy and well dressed!

What do you think of this new advertising concept?

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