Children’s Fashion for Spring Summer 14 at Scandinavian Minimall

There's a refreshing mix of children's fashion for SS14 new in at Scandinavian Minimall this season. Bright yellow, deep blue, pastel shades, safari and tropical prints, navy stripes, sweet bows and everything in-between. Scandinavian Minimall sprung to life in spring 2011. The idea behind the shop is to bring you a unique destination for small fashion that's big on style, for kids 0-6 years....

Read more

Fierce kids Fashion by The Brand for Aw12

Swedish children's fashion label, TheBrand (also known as BRANDstrom) has an absolutely super trendy collection of comfortable and cool clothes for kids for Autumn Winter 2012. We love the combination of leopard print, a colourpallet spanning from subtle grey and military green to bright red and black, and we love the details like the zip on jackets, hooded jumpers and trousers, and also the...

Read more

The Brand for Spring Summer 2012

We first saw The Brand's collection for Spring Summer 2012 at CPH kids in Copenhagen last August. And we absolutely love this collection, feminine yet trendy and independent style for the girls and proper cool clothes for boisterous boys. The Brand, also known as the BRANDstrom Company, is available in the UK at Scandinavian Minimall and at Nordic Kids © The Brand

Read more

Todays outfit -festive for the girls!

In this set: Every Christmas pixie's dream dress Flounce by The Brand £32 Scandinavian Minimall | Marius knit sweater Fair Isle style in merino wool €75 Ugly Childrens Clothing | Must-have Pixie Hat by Noa Noa Miniature £12 Mora Scandinavian Emporium | Funky and festive Cheetah mittens by Elodie Details £15 Nordic Kids | Traditional Freoli grey with floral detail Cable Knit Tights £12...

Read more

The BRAND at CPH Kids

The Swedish brand The Brandstrom Company also know as The BRAND exhibited at the trade show CPH Kids in Copenhagen last August with their coming collection for Spring Summer 2012. And what better way to show their clothes and to have some fun than to bring their very own mini model -and probably the main source of inspiration for the collection! She's utterly gorgeous -sweet yet with a groovy...

Read more

The Brand for Spring Summer 2011

Swedish label The Brand makes cool clothes with a touch of elegance. See more from The Brand and previous styles here. Visit thebrand.se to see more of their new collection. I'll be taking a look at their coming autumn winter 2011 collection at CPH Kids in February to see what they have in store for us. -And I will of course be sharing it with you!

Read more

The Brand AW10

Mr and Mrs Brandström, the husband and wife team behind the up and coming label; the Brand, describe their children's clothing as a mix of fashion, a bit rock'n'roll and lots of fun. We think the Brand is THE brand for kids in style. Autumn winter news from the Brand, very trendy and slightly futuristic You could also follow the Brandström's blog thebrand.se, where the little Swedish family is...

Read more

Made in Sweden

It's a joy and inspiration to us all to get to know all the great Swedish kids designer wear labels that pops out one by one these days. Franka Stockholm, Shampoodle, Mini Rodini, Monamici, The Brand, Nova Star, How to Kiss a Frog, Ewa i Walla, Dekrebo, MaLou Barré, Lucky Ellen, Tuss, I Dig Denim, Lobilo, La robe d’Ida, Rockefella and many more! There are some very talented designers behind...

Read more