I find the Swedish label Shampoodle as something really different. Something new. They take comfort to a new level, with their loose fit combined with super soft viscose and organic cotton.
Shampoodle, founded by Helene Stevenberg and Jakob Wästberg, launches two collections by theme every year, spring/summer and autumn/winter, for children 0 – 10 years. Most clothes are unisex, and made to grow in.
And as Shampoodle say: “Shampoodle always delivers value for money – otherwise it’s no fun.”

Shampoodle Spring Summer 10 collection, available in stores from February 2010. You’ll find Shampoodle at Olive loves Alfie, BeBaBoo, Dolly Rockers, little baby company and Nordic Kids.






Photos: SS 10 by Shampoodle